Do you ever feel like you’re producing quality website content and marketing materials for your business, just to have them disappear into the oblivion of the internet?
Well, there’s a better way to market your business. To ensure your marketing materials are seen by prospective customers, make your topics searchable, promote them through social media channels and figure out which communication model is the best fit. The holidays are the perfect time to ramp up your content marketing efforts; here’s how.
Make your topics searchable.
Like every other project, content marketing starts with research. The internet is a vast space, so be sure that people are searching for the topics you’re writing about, and that it’s not an overcrowded space where your content will get lost. Before you start writing, type topics into Google or Answer the Public for content ideas that folks are actually searching. If search results on your topic are filled with authority sources (like Forbes, Entrepreneur or Inc.com), approach the topic from a new or fresh angle. That’ll give you a better chance of breaking through the traffic so your content will appear on the first page of search results.
Focus on quality content.
Producing tons of blog posts and articles can really boost your SEO results, but is it worth it? The key to being effective is writing helpful and informative content on a regular basis. Producing thought-provoking, quality content will build trust with your customers. Remember that the overall goal isn’t just driving traffic numbers, it’s also about providing helpful resources and building a relationship with your audience online.
There’s more to sharing your content than just posting it on social platforms. While that’s a great start, try out different tactics to go above and beyond to promote your content. Look for bloggers and influencers who may be interested in sharing what you’ve written with their followers. Mention and tag sources on social media posts so they have the opportunity to link to your content as well. After all, you’ve taken the time to share your expertise and write something great, so be sure it gets the attention and recognition it deserves.
Determine the right communication model.
Your communication model doesn’t have to be complex and complicated; it just needs to get the job done. Focus on the overarching goal: to promote your business, build awareness and brand loyalty and increase sales. Take a look at various marketing communication models and determine which one is the best fit for your business and customers.
In a world where 83 percent of marketers consider a content strategy very effective in increasing revenue, why wouldn’t you give it a try? Use the holiday season to your advantage and get a jump start on developing a strategy to make 2018 the year of content marketing.