It’s a new year which means it’s time for a new approach and a renewed commitment to your business. Prepare for the new year by thinking about how you can improve your performance and grow your bottom line in 2018. Will this year be the year you finally redesign your website? Will you set a cash flow plan and stick to it? Will you hire another employee?
As of right now, 2018 can be anything you want it to be. So, why not plan to make it great? Step out of your comfort zone and consider some of the resolutions below to change things up in 2018.
- Develop and execute a digital strategy. Gone are the days of saying “one day” or “I’ll get to that” when it comes to your website and other digital properties. Define your wish list and make a plan. Look at competitors’ platform for inspiration, ask for input from employees and customers, follow best practices for your industry and make a plan on how you’ll begin to implement. Depending upon the depth and breadth, a new website can typically take anywhere from 10 – 20 weeks to complete.
- Learn how social media can help your business. Business goals can be achieved through a strategic use of social media. Take a look at your products and services to determine what social media platforms are best suited for your organization. For example, Facebook for a general audience with broad demographics, LinkedIn for a B2B audience, Pinterest for a visual product and Instagram works well for an experiential product. Make sure you have the time or you’ve identified someone on the team to lead this initiative as it’s more strategic than “just posting.”
- Hire a new employee. Is it time to hire? Whether you’ve earned the help or you can’t take on any more work, it may be time to add another person to the team. Do the pre-work you need to do before hiring by meeting with your accountant, creating a list of job responsibilities and making any other accommodations that need to be made before introducing a new employee to the mix.
- Commit to being more productive. You need a productivity routine. Do what it takes to keep you productive throughout the day. For example, consider working in blocks where you have no distractions for 15, 30 or 60 minute intervals or make a plan to call one client prospect each morning. Think about the important but not urgent work you’ve been putting off and make a plan to knock it out.
Remind yourself every day that 2018 is your year to focus on your small business. Resolutions shouldn’t end on January 31. They should be sustainable and achievable so that you don’t feel defeated by a small setback. We’ll be cheering for you from here! Good luck!