While the majority of Facebook’s advertisers are big brands, the social media giant recently announced a new set of updates aimed at helping small businesses make better use of the platform.
4 features to succeed in a mobile world:
- Ads Manager App – Save time, and see how your ads are performing at a glance using the Ads Manager App. Improved navigation boasts the ability to easily switch between accounts and Pages, and you can select up to five ads to compare performance side by side or over time.
- Mobile Studio – You don’t need an in-house designer to create beautiful ads. The Mobile Studio was created to show businesses how to create great, well-designed ads using only a mobile device.
- Blueprint eLearning – Want to brush up on Facebook advertising best practices? Learn new skills with Blueprint, Facebook’s global training and certification program. Blueprint eLearning provides a series of free, self-paced online courses that are great for busy business owners.
- Small Business Council – Learn from like-minded business owners around the country by tuning in to the Small Business Council. The site features stories from more than 40 business owners across a variety of industries and geographies who share a common passion for the customers and communities they serve.