When Chesapeake Bank began planning the #ICareAbout campaign, the mission was simple: to learn about the causes its employees and customers cared about most in the Richmond community. The campaign consists of everything from social media promotions to GRTC bus-side advertising. To add a more personal touch to the campaign, the bank wanted to host events in Westhampton to truly get to know the community. In true Chesapeake Bank style, the #ICareAbout events were designed to be a lighthearted gathering to raise funds for an important and deserving cause.
On Thursday, September 1 from 6 – 8 p.m. the community came together for an #ICareAbout happy hour focused on the Evelyn D. Reinhart Guest House for nearby Bon Secours St. Mary’s Hospital. Attendees enjoyed live music from local band The Tide Rose, snacked at some of the city’s favorite food trucks and sampled popular craft beer from Isley Brewing. Chesapeake Bank wanted the community to come together and get to know each other while learning more about the Evelyn D. Reinhart Guest House.
“We moved into Westhampton knowing that we wanted to make a difference and get to know the organizations that work tirelessly to improve the lives of others – and that’s the Evelyn D. Reinhart Guest House,” said Ben Edgell, regional manager for Chesapeake Bank.
All in all, The event raised more than $300 cash and $100 worth of much-needed supplies for the Guest House and exposed more people in the community to the important service the Guest House provides to grieving, hurting and ailing families.
Stop by Party on the Avenues on October 2nd to learn more about our #ICareAbout campaign and stay tuned for more #ICareAbout community events in the spring of 2017. We’ll see you then!