Black Friday and Small Business Saturday have come and gone.
Yet, with another two weeks left before the big day – not to mention the returns in the days after the big day – there’s still time for small businesses to make the most of their holiday season.
But you may have to get creative.
Joyce Rosenberg, small business columnist for the Associated Press, found businesses going beyond slashing prices to lure customers. That includes one clothier offering bourbon tastings and another featuring breakfasts with Santa.
How do you keep the momentum when the holiday rush is over? Small Business Trends offered five tips, including retargeting your customers – possibly even with a sale – and making use of your inevitable down time by learning more about your customers through social media, something we think is invaluable.
As for the patrons of small businesses in our communities, remember that supporting our local businesses goes far beyond Small Business Saturday – it’s imperative to shop local throughout the year to ensure the buck stays here.